Filters at the top of the Analytics section allow you to control the focus of your analysis.
Invitation Flow - Select an invitation flow to see analytics for a specific flow (should you have more than one). If your invitation flows represent multiple types of groups (e.g., people can be invited to workspaces or projects), then your invitation flows will be organized by the type of group they represent and you can select the group type to see analytics for that type of invitation across multiple invitation flows. For example, if you have two flows for invitations to workspaces and two flows for invitations to projects, you could select the “Workspace invitations” entry to see analytics for both of the workspace invitation flows.
Version - The version filter is only available when you have a specific invitation flow selected. By default you’ll see analytics across all versions of the selected flow, but you can elect to see analytics for just a specific version (with the most recent 12 available for selection). The filter also includes your three most recent experiments for the given invitation flow, and an indicator if one is still active. This allows you to see how the experiment is progressing and potentially determine a winner.
Interval - You can view analytics on a daily, weekly, or monthly basis.
Timeframe - See analytics for 7, 30 or 90 days.
Environment - Click on the ellipses menu to select an environment. Production is selected by default, but you might want to look at analytics for a lower environment as part of your testing process.
These charts give you a high level overview of how your invitation flows are performing, regardless of invitation mechanism.
Overall Conversion Rate - Overall conversation rate (OCR) gives you a picture of how visitors to your invitation widgets translate into accepted invitations. If your widgets are leading to more invitations, and your invitation flows are generating higher conversion rates for those invitations, your OCR should be going up as well. OCR is calculated by taking the number of unique visitors to your widgets and dividing by the number of acceptances of invitations generated by the aforementioned visitors.
Invitations Accepted - The number of invitations accepted, broken down by invitation mechanism. This chart gives you insight into which invitation mechanisms are generating the most new users for you.
These charts are specific to email invitations, which include invitations where your users manually enter email addresses and invitations generated by selecting from a contact list (e.g., Google, native address books).
Invitations Sent - The number of email invitations sent, broken down by invitation mechanism.
Email Invitation Acceptance Rate - The acceptance rate of your email invitations is a great indicator of the effectiveness of those emails. This chart shows the percentage of invitations that were sent during the given interval that have been accepted. For the purposes of this calculation, an invitation is considered accepted if its accepted within one day of being delivered. This fixed lag period allows us to look at invitations in a consistent manner,otherwise invitations sent earlier in the interval period would have a disproportionately higher acceptance rate. Obviously, invitations may be accepted after one day. However, because a high percentage are accepted within that first day, it serves as a good way to measure the effectiveness of your invitations—especially when comparing two different versions of an invitation flow (i.e., an A/B test).
Email Deliverability - Click-Through Rate - The number of clicks on invitation links in email invitations.
Sharing Destinations - When your invitation widget includes support for shareable links, you specify which sharing options to include (e.g., SMS, WhatsApp, X, etc.). This chart shows which of those options are being clicked on by your users. Since we don’t have visibility into whether or not the user completes the process and actually shares the link out to the selected service, so this chart only paints part of the picture. It gives a sense for which sharing options are used the most.
Shareable Links Unfurled - When shareable links are shared to certain destinations, the link is unfurled to display additional information. This chart shows unfurl counts for specific sharing destinations, including Slack, iMessage, WhatsApp, Discord, Telegram, LinkedIn, X, and Facebook. While obviously not a complete list of possible places where a link could be shared, it does give you a picture of where, among popular destinations that support unfurling, links are actually being shared.
Shareable Links Clicked - The number of clicks on shareable links.
